How Much Video Uploaded From Smartphone To Social Media In The Us

Nosotros've compiled the latest and most valuable social media statistics to inform your social marketing strategy. Sympathize how social media channels perform, go detailed information on essential demographics, and gather actionable insights into how users behave on each platform.

So, hold on to your hats and buckle up tight every bit nosotros requite you unparalleled admission to the best social media statistics for 2022.

A note on sources: We've collected these stats from tertiary-party surveys, whitepapers, and reports from the platforms themselves. Interested in digging deeper? First with Hootsuite's Global Country of Digital 2022 Report (including Simon Kemp'due south overview).

Download the complete Digital 2022 report —which includes online behavior data from 220 countries—to learn where to focus your social marketing efforts and how to better target your audience.

Social media usage continues to grow

Over 4.62 billion people beyond the world use social media
Social media has grown at a compound annual growth rate of 12% since 2012
In 2021, social media usage grew at an average rate of xiii.5 new users every single second
Nearly 75% of the world's population aged xiii+ uses social media
Over 93% of regular internet users log into social media
72% of Americans use social media

Social media usage statistics

Worldwide, people spend an average of 2 hours and 27 minutes per day on social media
In 2021, people increased their time spent on social media past ii minutes compared to 2020
Nigeria, the Philippines, and Ghana spend the about corporeality of time on social media
Japan, North Korea, and kingdom of the netherlands spend the least amount of fourth dimension on social media

Source: Hootsuite'due south Digital Trends Written report 2022

The USA dips slightly below the boilerplate worldwide time spent on social, with an average of 2 hours 14 minutes
In a month, the average user will visit 7.five social media platforms
Men aged 20-29 are the demographic that uses social media the well-nigh

Source: Hootsuite'due south Digital Trends Report 2022

Women anile 16-24 years old utilize social media the nigh, clocking in an average of 3 hours 18 minutes per day
People mainly employ social media for staying in affect with friends and family, filling spare time, and reading the news

Ad spending on social media is projected to attain over $173 million in 2022
In 2022, social media video advertizement spending will grow by xx.i% to $24.35 billion
Annual advertizing spend on social media in 2022 volition top $134 billion, an increase of over 17% YOY
52% of social media users say that when a platform protects their privacy and information, it'southward incredibly impactful on their decision to interact with the ads or sponsored content they see on the channel

Source: eMarketer

Want more social media advert stats? We've got y'all. Cheque out our list of 50+ Social Media Advertising Statistics that Thing to Marketers in 2022.

Instagram statistics

Users

Instagram now boasts over 1.v billion users
Instagram ads reach well-nigh 30% of internet users
Instagram is the 4th near popular social networking site in the world
The boilerplate user worldwide spends 11.2 hours per calendar month on Instagram
- In Turkey, Insta' usage is the highest, with an average of 20.2 hours per month
- South Korea totals the everyman corporeality of time spent per month with 5.eight hours

Source: Hootsuite's Digital Trends Report 2022

Demographics

Users aged 25-34 are the biggest accomplice of Instagram users
Instagram is Gen-Z's favorite social media platform
Men account for 51.half dozen% of Instagram users, with women making upward the other 48.4%

Usage

59% of United states adults use Instagram daily
91% of active Instagram users say that they scout videos on the platform weekly
50% of Instagram users say that they've clicked through to a brand'south website after viewing their Stories
Instagram drives conversions. 92% of users say that they've acted in the moment afterwards seeing a product on Instagram.
Ads are virtually likely to accomplish men and women between the ages of 18-34
The almost popular hashtag on Instagram is #Love, followed by #Instagood and #Mode

Source: Hootsuite'due south Digital Trends Written report 2022

Brands

90% of Instagram users follow a business concern
2 in 3 people say that Instagram helps them to connect with brands
50% of people are more than interested in a brand after seeing an ad on Instagram

Looking for even more Instagram marketing stats? Have a peek at 35 Instagram Stats That Matter to Marketers in 2022.

Facebook statistics

Users

Facebook's MAUs are fast approaching 3 billion people, that'southward 36% of the world's population
58.viii% of the world's total internet users use Facebook monthly
Just over 66% of Facebook users log onto the site daily

Demographics

56.5% of Facebook users worldwide are male, 43.5% are female
About 20% of Facebook'southward worldwide users are men aged 25-34
Women aged thirteen-17 are Facebook'southward lowest demographic of users across the globe
In America, women aged 25-34 are the most prolific users of Facebook
India boasts the most Facebook users, with 349 1000000 choosing to employ the channel. The United states is shut backside, with almost 194 meg users.

Usage

Facebook is the most-used social media platform in the world

Source: Hootsuite's Digital Trends Written report 2022

People spend, on average, 19.6 hours per month using Facebook
People spend almost 20 hours per month browsing Facebook
Facebook is the 3rd about popular social media channel, coming behind WhatsApp and Instagram
Only 0.7% of users are unique to the platform, meaning that this cohort only uses Facebook to quench their social media thirst
Well-nigh 50% of Facebook users also use Twitter
The average U.s.a. user spends 34.6 minutes per day on Facebook
Facebook has experienced three% growth in site traffic, twelvemonth over yr (effectually 25.5 billion visits per month)

Brands

Facebook is the seventh most valuable brand worldwide

Source: Statistica

66% of Facebook users visit a local business organisation page at to the lowest degree once a week
In 2021, i third of Facebook's users purchased on the platform, a number that'south expected to abound over the adjacent few years

Source: Emarketer

If you want to get alee of the social commerce game, check out our Guide to Getting Started with Social Commerce, or even more Facebook stats.

Twitter statistics

Users

Users spend an boilerplate of 5.ane hours per month on Twitter
Twitter is more pop with millennials than Gen-Z
American Twitter users are more than likely to be Democrats than Republicans
22% of Americans use Twitter

Demographics

38.five% of Twitter'southward users are anile 25-34
Only vi.six% of Twitter'south users are aged thirteen-17
Twitter'south audience is predominantly male, with lxx.4% of the platform's demographic identifying as that gender, leaving women accounting for 29.half dozen% of Twitter's audience
33% of Americans who use Twitter have a college degree

Usage

People spend just over 5 hours a month browsing Twitter
Nigh 55% of Twitter users also use TikTok
The number of Twitter users worldwide is expected to grow to over 340 million by 2024

Source: Emarketer

People volition spend 6-minutes per day on Twitter in 2022
52% of users bank check Twitter daily, 84% weekly, and 96% monthly

Brands

sixteen% of cyberspace users between the ages of 16-64 use microblogs for make inquiry
211 million of Twitter's daily active users can be monetized through ads
Advertising revenue on Twitter in 2021 exceed $1.41 billion, an increase of 22% YOY

Follow this link for even more Twitter stats.

YouTube statistics

Users

Out of all the social networking channels, people spend the about time hanging out on YouTube
The channel boasts an average of 23.7 hours per month spent on the video platform
81% of Americans employ YouTube
36% of American adults say that they visit YouTube several times a day
99% of YouTube users are regularly checking another platform

Source: Hootsuite'southward Digital Trends Study 2022

Demographics

80% of parents say that their children (nether xi) watch YouTube
54% of YouTube users are male, and 46% are female
YouTube is almost popular in India, closely followed by the U.s. and Indonesia

Usage

People spend an average of 23.vii hours per month on YouTube
YouTube is the 2nd most-used social media platform in the world, with over 14 billion full visits
Visitors spend an average of 19 minutes a day on YouTube
694,000 hours of video are streamed on YouTube each minute of the day
Mobile users visit twice equally many pages on YouTube as desktop users
Sports viewership on YouTube is expected to attain 90 million by 2025
YouTube Shorts take now been viewed over five trillion times

Brands

The most popular search term on YouTube is vocal, followed past DJ, trip the light fantastic, and TikTok
lxx% of viewers bought from a brand after seeing information technology on YouTube
Ads targeted to users past intent (rather than demographic) earn 100% higher lift in purchase intent
YouTube ads have the potential to reach ii.56 billion users

Need more YouTube stats in your life? Accept a expect at 23 YouTube Stats That Thing to Marketers in 2022.

Pinterest statistics

Users

Pinterest's MAUs peaked at 478 one thousand thousand in Q1 2021 simply fell to 444 one thousand thousand in Q3 2021 and dropped to 431 million by Q4 2021
86 million people in the US use Pinterest monthly
28% of Americans utilise Pinterest

Demographics

Gen-Z using Pinterest has increased by 40% YOY
45% of Pinterest's United states of america audition earn more than $100,000 in household income
77.ane% of Pinterest users are women, 14.8% are male, and 8.4% would rather not say

Source: Statistica

Usage

86% of Pinterest users also use Instagram, which isn't surprising given the visual nature of both channels
97% of top searches on Pinterest are unbranded (meaning users haven't made up their mind yet)
Pinterest claims 12.4% of Us social media visits
26% of US Pinterest users visit the site daily, 68% weekly, and 91% monthly

Brands

Almost eleven% of Internet users betwixt the ages of 16-64 use online pinboards for brand research
Pinterest recent surpassed $2 billion in revenue, growing by 52% YOY
80% of weekly users take discovered a new make or production on Pinterest
Pinterest predicts that emerging trends in 2022 will be jewelry, biophilic pattern, traditional recipes, indoor swings, and… mullets.

Have a look at more than pilus-raising Pinterest stats with our blog post Pinterest Statistics That Matter to Marketers.

Download the complete Digital 2022 report —which includes online behavior data from 220 countries—to learn where to focus your social marketing efforts and how to better target your audience.

LinkedIn statistics

Users

Over 810 million people beyond the world use LinkedIn
Equally of March 2021, 25% of US adults are on LinkedIn

Source: Emarketer

Over 15.4 billion people visited LinkedIn throughout Q2 2021

Demographics

Over 185 1000000 Americans utilize LinkedIn, making the state the highest user charge per unit in the globe
Hungary has 1 of the everyman LinkedIn usage rates, with only one million people on the platform
LinkedIn is most popular with men anile 25-34 years old, and least popular among women anile 55+

Usage

77 chore applications are submitted every second on LinkedIn
Every week, 49 million people use LinkedIn to search for jobs
Just over sixteen% of LinkedIn users log in daily via the app, with 48.5% logging in monthly
84% of LinkedIn users login to aid grow their professional network

Brands

The most-followed brands on LinkedIn include Google, Amazon, TED Conferences, Forbes, Unilever, and Microsoft
LinkedIn boasts over 57 million companies listed on the site
LinkedIn ads reach just over 10% of the earth's population
Ads on LinkedIn achieve 42.8% of women and 57.2% of men

If you lot're afterward even more juice LinkedIn stats, you need to have a read through LinkedIn Statistics Marketers Should Know.

Snapchat statistics

Users

Users spend an average of 3 hours per month on Snapchat
Snapchat boasts over 319 meg daily active users
Twelvemonth on yr growth for DAUs has been 20% over 5 consecutive quarters
23% of American adults use Snapchat (outpacing Twitter and TikTok)

Demographics

Snapchat reaches 75% of millennials and Gen Z
The social media app is most popular with both men and women aged 18-24, and the least pop accomplice is men aged 50+

Source: Hootsuite'due south Digital Trends Report 2022

Usage

On average, people spend 3 hours per month on Snapchat
Surprisingly, Snapchat is the merely aqueduct that doesn't hold its user base exclusively, meaning that Snapchat'due south audience are also scrolling through other channels also
In 2022, people will spend an average of seven minutes per mean solar day on Snapchat
In 2021, Snapchat launched 18 New Yr's Eve lenses that generated more than vii billion impressions

Source: Emarketer

Brands

Snapchat's acquirement increased by 64% to four.1 billion in 2021
25 of Snapchat'due south Discover Partners reached over 50 meg unique Snapchatters from effectually the earth
In 2021, corrective's brand MAC built several AR effort-on makeup lenses and launched these on the channel, resulting in 1.3 million endeavour-ons, a two.4x lift in make sensation, and 17x increase in purchases
Snapchat'southward minimum ad budget spend is $5
Snapchatters hold four.4 trillion in spending power

Desire more Snapchat stats in your life? Accept a read of 21 Snapchat Stats That Matter to Social Media Marketers.

TikTok statistics

Users

Users spend an average of 19.6 hours per month on TikTok
20% of American adults use TikTok
TikTok downloads via the App Store grew by vi% in January 2022
Likewise, in January 2022, TikTok boasted approximately 29.seven million daily agile users via iOS devices worldwide

Source: Statistica

The number of TikTok users in the US is expected to grow to just nether ninety one thousand thousand by 2023

Demographics

In the U.S., the vast majority of TikTok users are below thirty-years-quondam
37 million Gen-Zers use TikTok in the US
61% of TikTok's user base place as female
Women anile between the ages of ten and xix business relationship for 16.4% of TikTok's users
American adults hold TikTik in high regard, with 36% saying that they hold a favorable opinion virtually the app

Source: Statistica

Usage

TikTok users spend, on average, a total of 19.vi hours a month scrolling through the app
The video-sharing app comes in 6th position in a list of the world'south nearly-used social media platforms
Almost 84% of TikTok's audience also use Instagram
The average United states of america user spends 32.8 minutes per day on TikTok (that'southward 2d place after Facebook)
57% of TikTok's mentions around the internet are positive

Source: Phonation

Brands

The most popular TikTok account is Charli D'Amelio, who has over 132 one thousand thousand followers
The most followed brand business relationship is TikTok's ain channel
63% of TikTok ads with the highest CTR put their message upfront
Vertical TikTok videos shot have a 25% college spotter-through rate

Are your Toks the Tickest? Level up your TikTok noesis with more than Important TikTok Stats Marketers Demand to Know.

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